As an optical store owner, you wear multiple hats: clinician, frame curator, and business owner. You know the key to thriving isn’t just selling frames—it’s selling them profitably. Every inch of your display board is valuable real estate, and maximizing its return is the difference between a good year and a great one.
At MJG Trading, we understand that the optical industry’s traditional wholesale model is often rigid and margin-killing. We know a strategic inventory approach doesn’t require a complete overhaul—it requires a highly-focused, high-impact approach to your profit drivers.
This is a deep dive into how leveraging closeout and overstock eyewear from a dedicated, off-price specialist like MJG Trading isn’t just a cost-saving measure—it’s a fundamental profit accelerator for your entire business. We are your strategic partner dedicated to ensuring your margins and profits are as high as possible.
Every optical store owner adheres to a core inventory principle: keeping shelves stocked with the reliable, in-line frames your customers expect. That’s your core 80%. It’s essential, but it’s rarely where the highest profits are made.
The true secret to elevated profitability lies in the remaining 20% of your frame board, which you fill with high-quality, off-price frames. This strategic mix is the engine of high margin:
Massive Margin Command
When you acquire overstock and closeout frames, you’re buying premium product at a fraction of the wholesale cost. This dramatic reduction in your Cost of Goods Sold (COGS) gives you an unprecedented advantage.
Retail Pricing Power: You have the flexibility to price these frames competitively while still realizing a MUCH, MUCH higher gross profit margin than on your 80% in-line product. This small portion of inventory drives a disproportionately large share of your store’s total profit.
Cash Flow Freedom: Off-price sourcing minimizes the capital tied up in inventory. This strategic buying frees up your cash flow for other crucial business investments, whether that’s marketing, staff training, or equipment upgrades.
Enhanced Customer Appeal and Velocity
Your customers are always looking for a great value, and your 20% high-margin selection delivers this perfectly.
Accessing the Aspirational Customer: We supply you with designer frames that are often priced out of reach for your average customer when sold through traditional channels. Because our frames are closeouts and overstocks, you can offer them at a special price. This ability to offer attainable luxury drives new traffic and converts price-conscious customers who aspire to own a premium brand.
The “Discovery” Factor: Closeout and overstock items often represent unique styles from designer brands your customer won’t see at every competitor. It adds an element of discovery and urgency, encouraging faster purchasing decisions.
The Power of Price Point: A compelling price point on a quality frame makes it easier for your customers to add a second pair, or simply decide faster, increasing the overall sales velocity and utilization of your frame board space.
MJG Trading: Your Strategic High-Margin Supplier
We know you work with numerous vendor relationships to maintain your core in-line inventory. We are here to be your strategic supplier of high-margin eyewear that transforms your P&L statement.
Focused Expertise, Simplified Buying
Chasing scattered deals from multiple sources is time-consuming and inefficient. We simplify your closeout procurement with a focused, curated approach:
Quality You Can Trust: Our collections of overstock and closeout luxury eyewear are carefully vetted for quality, durability, and style. All of which come in their original packaging directly from the manufacturer. You get premium eyewear without the premium price tag.
Predictable Value: We give you a consistent, reliable source for off-price frames, allowing you to cycle through your high-margin inventory with confidence and predictability. You avoid the stress of chasing one-off deals that may compromise on quality or consistency.
No High-Pressure Volume: We don’t force you into high Minimum Order Quantities (MOQs) that lead to dead stock. Order leanly, test styles, and keep your inventory fresh and agile.
Final Thoughts: Maximize Every Inch
Spend your time on the floor, connecting with customers, and perfecting your high-value services like lens sales and eye exams. By partnering with MJG Trading for your strategic, high-margin inventory, you offload the burden of hunting for profit-driving deals.
Ready to solidify your 80/20 strategy and watch your average profit per frame sale soar? Contact MJG Trading for B2B sunglasses & eyewear and let’s build the strategic inventory partnership designed to give your bottom line the boost it deserves.
