In the optical industry, the “magic” happens in the margin. For years, independent optical retailers have been squeezed by rising overhead and the dominance of massive conglomerates. But what if you could flip the script?
What if your frame board featured authentic, high-demand designer names that cost you less than $35, but carried a perceived value and MSRP of over $300?
At MJG Trading, we don’t just supply off-price eyewear, we supply the margins that keep independent practices thriving. Here is why high-margin, discounted designer eyewear is the smartest move for your practice this year.
The Power of Perceived Value
A patient walking into your store doesn’t see your wholesale invoice. They see a brand name they recognize like Calvin Klein, Nike, or Prada and they associate it with luxury, durability, and style.
When you source authentic closeouts and overstocks from MJG Trading for under $35, you aren’t selling “cheap” glasses. You are selling premium inventory at a price point that allows you to offer incredible “Second Pair” promotions, compete with online retailers while maintaining a 10x markup and provide high-end options for budget-conscious patients without sacrificing your profit.
Beat the Insurance Squeeze
We all know the struggle vision plans often dictate your reimbursements, leaving you with razor-thin margins on “current” collections. By integrating MJG’s discounted designer eyewear into your mix, you can offer a $300 look for a “special” price of $199 and still net a 400%+ profit. Plus you can use high-margin frames to balance out the lower profits from lab fees and insurance-controlled pricing.
Real-Time Inventory, Zero Minimums
Unlike big-box distributors that trap you with massive “buy-ins” and rigid monthly minimums, MJG Trading operates with a retailer-first mindset. We offer no minimum order requirements—whether you need a hundred frames or just a single piece to fill a gap on your board—and our New York-based headquarters processes daily shipments to ensure you always have access to the latest “off-price” gems. To keep you ahead of the competition, we provide weekly alerts on our hottest new arrivals, allowing you to secure high-value inventory with $300+ MSRPs the moment they hit our warehouse.
Why MJG Trading?
With over 60 years of combined experience, MJG Trading is more than a wholesaler we are your “secret weapon” in a competitive market. We meticulous quality-check every frame and guarantee 100% authenticity. Whether you are a mom-and-pop shop or a multi-chain franchise, our goal is to boost your bottom line by maximizing the gap between your cost and your retail price.
Industry Tip: The average markup in optical is 2.5x. With MJG Trading, you’re looking at markups of 8x to 10x. That is the difference between surviving and thriving.
Ready to maximize your margins? Don’t let high wholesale prices eat your profits. Register for B2B access to view our latest discounted designer eyewear arrivals or contact us for more information.
